Industrial photography is common in various industries, including construction, mining, milling, manufacturing, energy, transportation… Often, industrial photographs show people building and making things – the aim is to capture the manufacturing process and the laborious jobs that are performed by workers.

Two months ago I was asked by a US company for photographing an industrial photography job for a furniture factory in Vietnam. This company has over 500 workers and 40,000 meters of industrial property, the headquarter is located in Binh Duong Province of Vietnam (25km from Ho Chi Minh City).

With many years of experience, the factory specializes in designing, producing, and exporting top end furniture made of teak and other high-quality hardwoods for both indoor and outdoor enjoyments. Within the expanding collection, they offer a wide range of products that will accommodate every need from outboard clients.

Outdoor and indoor furnishings include tables and chairs, sun loungers for swimming pools and cruise lines, tea trolleys for gardens, swing sets, decors, and much more. The outdoor assortments are made with Teak wood from South America, this wood contains high natural oil that protects the products from termites and embraces harsh weather conditions.

Industrial photography is not as glamorous as fashion photography or candid like public relations photography, but it can make a product, process or facility look clean, dramatic, appealing. The process of industrial photography is also interesting, important, and challenging.

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US company wanted to tell the story of how Teak products are made, they required the factory could provide them with photography that can be used for their online assets. But as most Vietnamese factories do not concern about industrial photography and that was the reason why they needed me there.

Initially, my task included the farming and harvesting process but Teak wood here is imported. So, my main mission just focused only on the industrial process including storing, measuring, loading, moving, milling, trimming, drying…steps

Some images in this blog post were taken in September at the factory, the execution time was 4 days of shooting, 5 days of editing, and 10 months of information exchange, and tried to make a shooting schedule (including the period 3 – 4 months affected by the Covis-19 pandemic). Finally, everything could be done and I must thank my client – Mike Fretto/Co-Founder, Creative Director who was very patient and understanding about the importance of industrial photography.

Industrial photography is different because it’s part of your marketing mix. You’re telling a story through images rather than words. Industrial photography answers the question: What messages are we communicating to customers, employees, and stakeholders? how can we make them visually interesting? So, if you are getting similar thoughts, you can feel free to contact me and I will be happy to shoot great visual stories about your industrial products.