Last month, another lifestyle product photography project of Viet Uc Refrigeration - Electrial Appliance JSC (Kangaroo Group) has been taken by me for a new brand of air conditioner  .

lifestyle product photography

The Kangaroo Group (Viet Uc Refrigeration – Electrical Appliance JSC) was proudly established in 2003. Throughout 15 years, business-focused strategy has been a remarkably contributing factor to Kangaroo’s success, turning the company into a leading player, in providing health service and facilities toimprove consumers’ life standard through innovative technologies in water purification, home appliances, kitchen appliances, solar energy and other consumer electronics and appliances.

Kangaroo Group is headquartered in Hanoi, with more than 2,000 employees nationalwide, 40,000 points of sales, 8 branches in both domestic and oversea markets, 2 factories in Vietnam, and 2 research and development centers, providing nearly 700 product models.


This year, Kan Group wants to introduce and launch a new brand of air conditioners to the market in Vietnam. I was contacted by the creative director to produce key visual images for online and offline media publications. The creative director described the idea with words and example images, then my task was to sketch the frames and plan the production later.


The implementation of the sketches also helped me to visualize the production process easier and faster. The images in this article were taken and finalized for the project

If you get a same idea or requirement to make a lifestyle product photography project for your brand, do not hesitate to contact me. I will be happy to make the collaboration with you to find out the best way to complete it.