An Industrial Photography Commission in Vietnam with Frasers Property

In the past decade, Vietnam has emerged as a key player in the global supply chain. Its strategic location, competitive labor costs, expanding infrastructure, and open-door policies for foreign direct investment have made it an increasingly attractive destination for global manufacturers.

The northern provinces—Hung Yen, Bac Ninh, Quang Ninh, and Hai Phong—have rapidly developed into new industrial hubs. These areas benefit from proximity to Hanoi, improved highway systems, deep-sea ports, and a growing logistics network. Alongside traditional industrial centers in the south such as Binh Duong and Dong Nai, the North is now drawing a wave of investment in manufacturing and logistics.

Hung Yen’s location, less than an hour from Hanoi, makes it ideal for businesses looking for production space near the capital. Meanwhile, Quang Ninh—once known primarily for tourism—is undergoing a major transition, positioning itself as a hub for clean industry and logistics with significant investments in infrastructure like the Van Don–Mong Cai expressway and deep-sea ports.

Within this context, Frasers Property Vietnam stands out as a developer with a long-term vision for industrial real estate. As part of the Singapore-based Frasers Property Group, they entered Vietnam in the early 2000s, initially focusing on commercial, residential, and office properties. In recent years, however, they have expanded into industrial real estate—a sector experiencing rapid growth in Vietnam.

The two industrial parks I photographed are part of this strategic expansion. Each facility is designed with flexibility and modern standards, catering to a wide range of tenants in manufacturing and logistics. The projects emphasize not only quality construction and functional layout but also environmental considerations such as natural lighting, wastewater treatment systems, and integrated green space.

What’s particularly notable is Frasers’ commitment to more than just efficient industrial facilities. They are building sustainable industrial communities—spaces where companies can thrive within a well-managed, interconnected ecosystem. Amenities such as landscaped gardens, green buffers, and recreational spaces show that they are also investing in the wellbeing and morale of the workforce.

Photographing industrial spaces requires a different mindset compared to other commercial genres like architecture, interior, or lifestyle photography. Here, the goal is not visual glamour but clarity—communicating scale, function, construction quality, and site integration.

Frasers Property’s approach gave me an additional layer to capture. Beyond showcasing professional-grade industrial design, they emphasized the added values of green areas, outdoor activity spaces, and worker wellness—elements that distinguish their facilities from generic warehouses. These priorities shaped my photographic approach, helping me frame each shot with purpose.

Aerial images taken by drone were essential in communicating the overall scale of each site, its location in relation to roads and surroundings, and the structural layout of individual buildings. Meanwhile, ground-level and close-up shots highlighted construction materials, access points, ceiling height, and overall finishing. Working closely with the site management teams allowed me to schedule shoots at optimal times of day and ensure on-site safety and operational coordination.

This project reaffirmed how industrial photography in Vietnam is no longer just about documenting structures—it is increasingly about conveying values, vision, and competitive advantages.

In industrial real estate, images are more than documentation—they’re part of the business strategy. Professional photography helps attract tenants, reassure investors, and position a project competitively in a crowded market.

Frasers Property understands this well, and that’s why they invest seriously in every visual project. As a photographer, I appreciated their structured, long-term vision. Rather than a simple record of completed construction, this assignment was about visualizing potential—bridging the gap between the physical site and the brand’s long-term strategy.

From a broader perspective, this experience also speaks to how industrial photography in Vietnam is maturing. As the sector becomes more competitive and design-focused, the role of photography becomes increasingly strategic—supporting both local and international engagement with Vietnam’s evolving industrial sector.